ABOUT

ITTI

concept

Innovative Design

We select mainly traditional materials from Japan and abroad, and offer fashion-oriented items created based on our extensive experience.
Furthermore, we offer innovative designs that are simple yet not categorized into any genre such as "neither men's," "neither women's," "neither classical" or "neither modern."

ITTI (イッチ) | ANNIE RICE BAG iii / DIPLO SKY (アニーライスバッグ/ディプロスカイレザー) 革小物ポーチ巾着バッグミニエコー社 ecco leather

Philosophy

Addictive Items

By incorporating functions that anticipate various usage scenarios without compromising the minimalist design, the product is fashionable yet easy to use beyond what you would imagine from its appearance.
We aim to create items that are addictive and that you will become addicted to every time you use them, and this idea is reflected in everything, including the original zipper pull tops and unique sizing that is different from others.

ITTI (イッチ) | 日本製国内生産職人ハンドメイドメイドインジャパンレザーブランド革小物バッグ財布グッズ

Made in Japan

The main production area is downtown Tokyo.

The factory they are teaming up with is a young team, mostly in their 30s, who each gained experience at a long-established factory before going independent.
We create products together with highly sensitive craftsmen who share the same sensibilities.

designer

WATARU AOKI

Born in 1981, graduated from the Department of Industrial, Craft and Design, Faculty of Art and Design, Musashino Art University.
His grandfather was Aoki Karyu, a representative calligrapher of the Showa era. He was inspired by his grandfather's innovative work and set his own goal to preserve Japanese traditions and innovative design approaches through fashion.
He launched a bag and leather accessory brand at a bag manufacturer and left the company in 2016 after 10 years of involvement.
"ITTI" was launched in 2017.

Our history

ITTI (イッチ) | COLLECTION (コレクション) | IMAGE VISUAL (イメージビジュアル) | LOOK (ルック) | 2021年春夏秋冬

Established

The leather brand ITTI was launched in 2017. It brings together the finest materials from Japan and overseas to Tokyo, and offers fashion-oriented items created based on its extensive experience.