Privacy policy

Last Updated: September 10, 2025

ITTI ONLINE SHOP (“the Shop”) is operated by Equality Co., Ltd. and uses the Shopify e-commerce platform to provide its services. This Privacy Policy explains how we collect, use, and disclose your personal information when you visit, use, purchase, or otherwise interact with our Shop. In the event of any conflict between our Terms of Service and this Privacy Policy regarding the collection, processing, or disclosure of personal information, this Privacy Policy shall prevail.

We comply with the Act on the Protection of Personal Information of Japan and other applicable laws, and manage your personal information appropriately.

Please read this Privacy Policy carefully. By using and accessing this service, you acknowledge that you have read and understood the collection, use, and disclosure of your information as described in this Privacy Policy.

Personal Information We Collect or Process

“Personal Information” refers to information that can identify you or another individual, or can reasonably be linked to such information. It does not include anonymous data or data that has been de-identified.

Depending on how you use our services, your location, and applicable laws, we may collect or process the following categories of personal information:

  • Contact Information (name, billing/shipping address, phone number, email address, etc.)
  • Financial Information (credit/debit card details, bank account number, payment details, etc.)
  • Account Information (username, password, security questions, etc.)
  • Transaction Information (purchase history, returns/exchanges/cancellations, cart and wishlist items, etc.)
  • Communications (customer support inquiries, etc.)
  • Device Information (device used, browser, IP address, network details, etc.)
  • Usage Information (access times, browsing behavior, navigation history, etc.)

Sources of Personal Information

  • Directly from you (e.g., account registration, purchases, inquiries)
  • Automatically during service use (via cookies or similar technologies)
  • Through service providers (e.g., contractors processing data on our behalf)
  • From partners or third parties

How We Use Your Personal Information

  • Service Provision and Improvement: contract fulfillment, order/payment processing, shipping, returns/exchanges, account management, product recommendations, etc.
  • Marketing and Advertising: sending promotional emails or displaying ads for products and services.
  • Security and Fraud Prevention: account authentication, fraud and illegal activity detection and response.
  • Customer Support: providing support, after-sales service, maintaining business relationships.
  • Legal Reasons: compliance with laws, responding to legal processes, investigating/enforcing violations of our terms.

Disclosure of Personal Information

  • To service providers such as Shopify, payment processors, delivery companies, cloud service providers
  • To advertising/marketing partners (subject to restrictions based on applicable laws)
  • With your consent or request (e.g., shipping, SNS integration)
  • Within our corporate group
  • In business transfers, mergers, legal obligations, or for the protection of rights

Relationship with Shopify

The Shop is hosted by Shopify, which may collect and process your personal information. For details, please refer to Shopify’s Privacy Policy:
👉 Shopify Consumer Privacy Policy

External Links

Our Shop may contain links to external websites or services. We are not responsible for the privacy or security practices of such external services. Please review their policies.

Children’s Data

Our Shop is not intended for minors, and we do not knowingly collect personal information from individuals under 16. If such information is collected, it will be deleted.

Data Security and Retention

We take appropriate security measures but cannot guarantee “absolute security.”
We retain personal information only as long as necessary to provide services, comply with legal obligations, resolve disputes, and enforce our policies.

Your Rights and Choices

  • Right of Access (request disclosure of personal information we hold)
  • Right of Deletion (request deletion of personal information)
  • Right of Correction (request correction or update of inaccurate personal information)
  • Right to Data Portability (request transfer of your personal data)
  • Right to Opt-Out of Marketing Emails (unsubscribe)

You may exercise these rights by contacting us below. For data processed by Shopify, please refer to Shopify’s Privacy Policy linked above.

Complaints

If you have concerns about how we handle your personal information, please contact us below. Depending on your location, you may also have the right to lodge a complaint with your supervisory authority.

International Data Transfers

We may store or process your personal information outside your country. For transfers from the EEA or UK, we rely on appropriate transfer mechanisms such as Standard Contractual Clauses.

Changes to This Policy

We may update this Privacy Policy from time to time to reflect changes in law or operations. Updates will be posted here, with the “Last Updated” date modified accordingly.

Contact Information

Equality Co., Ltd.
ITTI ONLINE SHOP

Address: Shuwa Gaien Residence 408, 2-6-6 Jingumae, Shibuya-ku, Tokyo 150-0001, Japan
Phone: +81-3-5454-5111
Email: shop@itti-tokyo.jp