ITTI will be collaborating with the German towel brand towel.studio, which proposes towels as fashion items to "carry, display, and wear." A limited-time event, "Carry Comfort.", will be held at ICHI GALLERY in Tokyo and ITTI OSAKA in Osaka.
This event is a collaboration realized through the planning of the specialty towel select shop aova.
The theme is "Carry Comfort."
With the keyword "designing portable comfort," we propose towels not just as daily necessities but as fashion items that add color to everyday life.
We have prepared special items for this project, combining towel.studio's soft knit towels with the functionality and form of ITTI's bags and leather goods.
ITEM LINEUP
towel.studio × ITTI Pocket Towel
¥2,750 (tax included)
A pocket towel with a loop that can be threaded through charms such as ITTI's popular "CRISTY RING RING." By attaching it to a bag or keyring, it adds comfort and a stylish accent to everyday life.
towel.studio × ITTI Scarf Towel
¥9,900 (tax included)
A triangular towel that can be styled by wrapping it around the neck or a bag. While functioning as a towel, it can also be enjoyed as a fashion item like a scarf.
towel.studio × ITTI Towel TOTE / M
¥18,700 (tax included)
A collaboration tote bag made from towel.studio's towel fabric, based on ITTI's classic "MARY INSIDE OUT TOTE / M." This special item combines a soft texture with ITTI's characteristic minimalist form.
EVENT INFORMATION
TOKYO
Carry Comfort. / towel.studio × ITTI Collaboration Event
Dates: Friday, June 19, 2026 – Sunday, June 21, 2026
Hours: 12:00 PM – 7:00 PM
ICHI GALLERY
1F Matsuno Bldg., 2-18-16 Tomigaya, Shibuya-ku, Tokyo 151-0063
TEL: 03-5454-5111
Instagram: @ichi_gallery_
OSAKA
Carry Comfort. / towel.studio × ITTI Collaboration Event
Dates: Saturday, June 27, 2026 – Sunday, June 28, 2026
Hours: 11:00 AM – 7:00 PM
ITTI OSAKA
1-B Huque Building Minamisemba, 4-10-13 Minamisenba, Chuo-ku, Osaka-shi, Osaka 542-0081
TEL: 06-6121-6214
Instagram: @itti_shop_
ONLINE STORE
After the event in Osaka, collaboration items will be available for purchase on the aova online store from 9:00 PM on Wednesday, July 1, 2026.
AOVA ONLINE STORE: https://ao-va.com/
ABOUT towel.studio
Established in a knit studio in Berlin, Germany, by a knitwear designer and a software designer.
After experiencing the lockdown due to the COVID-19 pandemic in 2020, they combined their respective fields to develop "knit towels," which differ from traditional towels. These towels offer greater elasticity than regular towels due to their knit structure, while also providing a soft feel against the skin.
From an environmental perspective, to prevent inventory loss, each towel is carefully knitted one by one after an order is received, producing high-quality towels. Furthermore, as the entire process from design to production is carried out in the studio, a transparent production management system is in place.
Instagram: @towel.studio
ABOUT aova
Based on the concept of "offering many choices for everyday life," a select shop specializing in towels was opened in 2024.
In Japan, towels are often sought after for their functionality rather than design, while highly sensitive towel brands, especially those from Northern Europe, have gained attention. This trend led to the creation of a shop dedicated to items that can be cherished as "part of fashion" both at home and on the go.
The shop consistently features over 150 types of towels, primarily focusing on highly sensitive fashion towel brands not yet available in Japan, alongside domestic brands and collaboration items with aova.
Instagram: @aova.official
