Thank you for your continued patronage of ITTI.
At a pop-up event for the brand " newnow, " directed by actress Nana Eikura,
We will be releasing newnow × ITTI collaboration items.
March 7th (Sat) and 8th (Sun), 2026
Held at Daikanyama T-SITE GARDEN GALLERY.
All four types will be available for pre-sale at this event.
<POPUP details>
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Date
March 7th (Sat) and March 8th (Sun), 2026
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time
11:30 – 18:00
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Venue : Daikanyama T-SITE GARDEN GALLERY
16-15 Sarugakucho, Shibuya-ku, Tokyo 150-0033
*No advance reservation required
＜ Collaboration Items ＞
The worldview of newnow and ITTI's manufacturing intersect,
A special product created for this collaboration.
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2Way Mini Bag
A cylindrical bag inspired by a shoe bag.
Made from ITTI's original material "CERATO BRIGHT", it has a soft texture and water-repellent properties thanks to salt-shrinking processing.
Multi-way design that can be worn on the shoulder, across the body, or vertically or horizontally.
¥39,930 (tax included)
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Key Coin Charm
We use "Bambrena," an artificial leather made from upcycled bamboo that has been harvested in a planned manner.
It is practical as it can be used as both a coin case and a key case, and has a special design with the double-name logo engraved on it.
Comes with a fruit motif charm.
¥16,940 (tax included)
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Hotel Key Charm
A keychain with a retro hotel key motif.
An accent piece that can be casually incorporated into your everyday life.
¥8,910 (tax included)
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Carabiner Charm
A carabiner charm with a minimalist form.
Novelty items exclusive to the POPUP venue are also planned.
¥5,940 (tax included)
*Limited quantity, ends when stock runs out
newnow
"Clothes for the ever-changing present."
What represents the "now" changes dramatically with the passage of time.
While grasping the pulse of the times and adapting flexibly to daily changes,
We want to pursue sophistication and share the fruits of that pursuit.
That is the image of the brand that newnow envisions.
newnow is environmentally friendly.
We base our production on made-to-order production.
https://newnow.jp/
This collaboration item will be sold at the newnow POPUP venue.
For details and availability , please contact newnow directly.
