ITTI × newnow Collaboration Vol.2|代官山POP UPにて第2弾コラボを発表|ITTI(イッチ)公式

ITTI × newnow Collaboration Vol.2

The second collaboration between ITTI and newnow, featuring items that can be freely combined and enjoyed.

At the newnow pop-up at Daikanyama T-SITE GARDEN GALLERY, starting Saturday, October 17, 2026, ITTI × newnow Collaboration Vol.2we will unveil our second collaboration.

ITTI × newnow Collaboration Vol.2|代官山POP UPにて第2弾コラボを発表|ITTI(イッチ)公式

This collection features four items: a tote, a pouch, a belt and a necklace-style leather case.

Use them individually or combine them freely, customising the collection to suit your style and needs.

A versatile lineup combining ITTI's products with newnow's distinctive perspective.

Pre-orders open at the Daikanyama venue on Saturday, October 17, 2026.

Explore the pieces in person and discover their combinations and uses.

COLLABORATION ITEMS
ITTI × newnow Collaboration Vol.2|CANVAS INSIDE OUT TOTE White ITTI × newnow Collaboration Vol.2|CANVAS INSIDE OUT TOTE Black

CANVAS INSIDE OUT TOTE
¥30,800 tax incl.

A simply shaped tote designed to combine with the other collaboration items.

MATERIAL|UPCYCLED LEATHER

The leather sections use offcuts left after cutting materials for ITTI's regular collection.

Small pieces that would otherwise be difficult to use become part of a new product, making full use of the material.

ITTI × newnow Collaboration Vol.2|LONG STRAP TRAIN POUCH Ecru ITTI × newnow Collaboration Vol.2|LONG STRAP TRAIN POUCH Black

LONG STRAP TRAIN POUCH
¥27,500 tax incl.

A pouch with a long strap that adds an accent to your style even on its own.

BLACK|TARATANNING

Black uses deerskin tanned with plant tannins extracted from tara pods native to Peru.

It combines the body of tannin-tanned leather with the supple softness of chrome-tanned leather. The hides come from deer culled in Japan and used for meat.

Only a few facilities can produce this rare leather, as exceptionally clean hides are required. Its rugged character retains a sense of refinement.

ECRU|SHIRONAMESHI

Ecru uses leather finished with the white-tanning technique passed down in Himeji, Hyogo, for over 1,000 years.

This traditional method uses only water, salt and rapeseed oil, without chemicals. Very few tanners worldwide still practise it.

To preserve its natural feel, each piece retains differences in colour, marks and texture. A milky, deep-beige tone and distinctive touch reveal the material's individual character.

ITTI × newnow Collaboration Vol.2|LEATHER CASE NECKLACE

LEATHER CASE NECKLACE
¥27,500 tax incl.

A necklace-style leather case to wear as an accessory.

MATERIAL|TARATANNING

Black uses deerskin tanned with plant tannins extracted from Peruvian tara pods. Its body and supple softness are brought into a leather case designed to be worn like an accessory.

ITTI × newnow Collaboration Vol.2|EVERYDAY LEATHER BELT

EVERYDAY LEATHER BELT
¥23,100 tax incl.

A minimal leather belt that fits naturally into everyday style.

MATERIAL|UPCYCLED LEATHER

Made with leather offcuts from ITTI's regular collection.

Reinterpreting the material as an easy everyday piece, while making full use of it.

Combine the items freely and discover your own way to use them.

EVENT INFORMATION

newnow POP UP at Daikanyama T-SITE GARDEN GALLERY

2027 SPRING / SUMMER COLLECTION Pre-Order Event
2026 AUTUMN / WINTER COLLECTION Sales Event

DATE
2026.10.17 SAT 10:00 – 18:00
2026.10.18 SUN 10:00 – 18:00
*Last admission: 17:30

PLACE
Daikanyama T-SITE GARDEN GALLERY
16-15 Sarugaku-cho, Shibuya-ku, Tokyo, Japan

The venue features ITTI collaboration items and a lineup exclusive to this pop-up.

ONLINE STORE

The newnow online store is also holding a pre-order event for its Spring / Summer 2027 collection.

ORDER PERIOD
2026.10.14 WED – 11.8 SUN

Pre-order items from the Spring / Summer 2027 collection are offered at 20% off, with some exclusions.

ITTI × newnow Collaboration Vol.2|LOOK ITTI × newnow Collaboration Vol.2|LOOK