{"title":"HYOMA","description":"\u003cp\u003e1990年代の裏原シーンで一世を風靡し、パリコレにまで上り詰めたブランド「20471120」の象徴的キャラクター『HYOMA』。代表・中川氏がITTIのために特別に描き下ろしたオリジナルアートワークを使用した、ブランドアーカイブ × ITTIデザインによるエクスクルーシブなコレクションです。\u003c\/p\u003e","products":[{"product_id":"itti-bag-174-hym","title":"MICHELLE BODY BAG \/ HYOMA","description":"\u003cp data-start=\"128\" data-end=\"186\"\u003eThis body bag is based on an archive item from the 1990s and has been reconstructed through the ITTI filter.\u003c\/p\u003e\n\u003cp data-start=\"188\" data-end=\"320\"\u003e \"HYOMA\" is printed on transparent PVC material, giving it an anime-pop presence.\u003cbr data-start=\"230\" data-end=\"233\"\u003e While maintaining a visually light and playful feel, the watch is complemented by a contrasting, tough and thick leather strap, creating a balanced design that tightens the overall look.\u003c\/p\u003e\n\u003cp data-start=\"322\" data-end=\"429\"\u003e The elegant finish of the metal fittings and leather gives it a look that is not too casual and blends naturally into adult styling. It is a highly fashionable model that can be incorporated as an accessory regardless of gender or style.\u003c\/p\u003e\n\u003cp data-start=\"431\" data-end=\"505\"\u003e Additionally, by adding \u003cstrong data-start=\"441\" data-end=\"470\"\u003ethe MICHELLE COLLECTION POUCH (\u003c\/strong\u003e sold separately), you can expand the storage capacity and versatility of use.\u003c\/p\u003e\n\u003cp\u003e \u0026lt;HYOMA\u0026gt;\u003cbr\u003e HYOMA is a character born from the brand \"20471120,\" which stood out in the Harajuku backstreet scene of the 1990s, skillfully blending anime pop with fashion and quickly rising to the top of Paris Fashion Week, becoming a charismatic favorite among young people. Although its representative, Nakagawa, is now active as an artist, the brand continues to have a huge following of passionate fans, both in Japan and overseas, of all ages and genders.\u003c\/p\u003e\n\u003cp\u003e For this collaboration, we have commissioned Nakagawa to draw an original HYOMA specifically for ITTI, and are developing exclusive items that have been newly designed based on the brand's archives and filtered through ITTI's lens.\u003c\/p\u003e","brand":"ITTI","offers":[{"title":"Black","offer_id":48885535342829,"sku":"ITTI-BAG-174-HYM-Black","price":46200.0,"currency_code":"JPY","in_stock":true},{"title":"White","offer_id":48885535375597,"sku":"ITTI-BAG-174-HYM-White","price":46200.0,"currency_code":"JPY","in_stock":true}],"thumbnail_url":"\/\/cdn.shopify.com\/s\/files\/1\/0663\/4890\/8781\/files\/ITTI-BAG-174-HYM-Black1.jpg?v=1769671038"},{"product_id":"itti-bag-175-hym","title":"MICHELLE OUTPOCKET ONEMILE TOTE \/ HYOMA","description":"\u003cp data-start=\"150\" data-end=\"226\"\u003eThe balance between the long handle and the small body gives this tote bag a somewhat retro feel.\u003c\/p\u003e\n\u003cp data-start=\"228\" data-end=\"300\"\u003e Based on ITTI's distinctive sense of structured balance, the piece features playful materials that will lift your spirits, with \"HYOMA\" printed on PVC material.\u003c\/p\u003e\n\u003cp data-start=\"302\" data-end=\"409\"\u003e By combining this with ITTI's original smooth leather, which has an elegant look, we have created a highly fashionable model that can be used regardless of genre or style, without being too casual.\u003c\/p\u003e\n\u003cp data-start=\"411\" data-end=\"462\"\u003e It can be used as a daily one-mile bag, and also makes a great accent piece for your styling.\u003c\/p\u003e\n\u003cp\u003e \u0026lt;HYOMA\u0026gt;\u003cbr\u003e HYOMA is a character born from the brand \"20471120,\" which stood out in the Harajuku backstreet scene of the 1990s, skillfully blending anime pop with fashion and quickly rising to the top of Paris Fashion Week, becoming a charismatic favorite among young people. Although its representative, Nakagawa, is now active as an artist, the brand continues to have a huge following of enthusiastic fans both in Japan and overseas, regardless of age or gender.\u003c\/p\u003e\n\u003cp\u003e For this collaboration, we have commissioned Nakagawa to draw an original HYOMA specifically for ITTI, and are developing exclusive items that have been newly designed based on the brand's archives and filtered through ITTI's lens.\u003c\/p\u003e","brand":"ITTI","offers":[{"title":"Black","offer_id":48885535506669,"sku":"ITTI-BAG-175-HYM-Black","price":29700.0,"currency_code":"JPY","in_stock":false},{"title":"White","offer_id":48885535539437,"sku":"ITTI-BAG-175-HYM-White","price":29700.0,"currency_code":"JPY","in_stock":false}],"thumbnail_url":"\/\/cdn.shopify.com\/s\/files\/1\/0663\/4890\/8781\/files\/ITTI-BAG-175-HYM-Black1.jpg?v=1769673996"},{"product_id":"itti-bag-176-hym","title":"MARY FLAP INSIDEOUT SHOULDER - M \/ HYOMA","description":"\u003cp data-start=\"131\" data-end=\"270\"\u003eThis shoulder bag has been reconstructed with ITTI's signature style, based on the details of items released in the 90s. It is a striking piece that combines a tough form reminiscent of a newspaper bag with a minimalist and sophisticated design.\u003c\/p\u003e\n\u003cp data-start=\"272\" data-end=\"432\"\u003e The bag is made from 14oz uneven yarn denim. This denim has a unique look and just the right thickness, and features HYOMA's signature \"face\" cross-stitching on the interior, creating a bold, inside-out design. The center of the shoulder strap also features a reproduction of HYOMA's face embroidery, reminiscent of a 90s T-shirt motif. A story lives in every detail.\u003c\/p\u003e\n\u003cp data-start=\"434\" data-end=\"524\"\u003e The M size has a compact horizontal design that is perfect for everyday use, and is large enough to hold the bare essentials. It can be used by both men and women, and is an item that will add a unique touch to your everyday style.\u003c\/p\u003e\n\u003cp\u003e \u0026lt;HYOMA\u0026gt;\u003cbr\u003e HYOMA is a character born from the brand \"20471120,\" which stood out in the Harajuku backstreet scene of the 1990s, skillfully blending anime pop with fashion and quickly rising to the top of Paris Fashion Week, becoming a charismatic favorite among young people. Although its representative, Nakagawa, is now active as an artist, the brand continues to have a huge following of passionate fans, both in Japan and overseas, of all ages and genders.\u003c\/p\u003e\n\u003cp\u003e For this collaboration, we have commissioned Nakagawa to draw an original HYOMA specifically for ITTI, and are developing exclusive items that have been newly designed based on the brand's archives and filtered through ITTI's lens.\u003c\/p\u003e","brand":"ITTI","offers":[{"title":"Black","offer_id":48885535670509,"sku":"ITTI-BAG-176-HYM-Black","price":11550.0,"currency_code":"JPY","in_stock":true},{"title":"Indigo","offer_id":48885535703277,"sku":"ITTI-BAG-176-HYM-Indigo","price":11550.0,"currency_code":"JPY","in_stock":true}],"thumbnail_url":"\/\/cdn.shopify.com\/s\/files\/1\/0663\/4890\/8781\/files\/ITTI-BAG-176-HYM-Indigo1.jpg?v=1769751837"},{"product_id":"itti-bag-177-hym","title":"MARY FLAP INSIDEOUT SHOULDER - L \/ HYOMA","description":"\u003cp data-start=\"134\" data-end=\"257\"\u003eInspired by items from the 90s and reimagined with ITTI's aesthetic sensibilities, the MARY FLAP INSIDEOUT SHOULDER is a shoulder bag that exudes a unique presence, exquisitely blending the ruggedness of a newspaper bag with a sophisticated, minimalist design.\u003c\/p\u003e\n\u003cp data-start=\"259\" data-end=\"436\"\u003e The bag is made from 14oz unevenly threaded denim. HYOMA's iconic \"face\" is recreated on the interior as a cross-shaped decorative stitch, resembling the back pocket of denim, creating a playful detail that looks as if it's been turned inside out. Furthermore, the center of the shoulder strap features an embroidered HYOMA face, reminiscent of 90s T-shirt motifs, showcasing attention to detail.\u003c\/p\u003e\n\u003cp data-start=\"438\" data-end=\"531\"\u003e The L size is designed to be long and wide to fit the body, and has excellent storage capacity. The tough impression and elegant material feel coexist, making it a unisex bag that suits any style, and it is perfect for walking around town as well as light travel.\u003c\/p\u003e\n\u003cp\u003e \u0026lt;HYOMA\u0026gt;\u003cbr\u003e HYOMA is a character born from the brand \"20471120,\" which stood out in the Harajuku backstreet scene of the 1990s, skillfully blending anime pop with fashion and quickly rising to the top of Paris Fashion Week, becoming a charismatic favorite among young people. Although its representative, Nakagawa, is now active as an artist, the brand continues to have a huge following of passionate fans, both in Japan and overseas, of all ages and genders.\u003c\/p\u003e\n\u003cp\u003e For this collaboration, we have commissioned Nakagawa to draw an original HYOMA specifically for ITTI, and are developing exclusive items that have been newly designed based on the brand's archives and filtered through ITTI's lens.\u003c\/p\u003e","brand":"ITTI","offers":[{"title":"Black","offer_id":48885535932653,"sku":"ITTI-BAG-177-HYM-Black","price":13750.0,"currency_code":"JPY","in_stock":true},{"title":"Indigo","offer_id":48885535965421,"sku":"ITTI-BAG-177-HYM-Indigo","price":13750.0,"currency_code":"JPY","in_stock":true}],"thumbnail_url":"\/\/cdn.shopify.com\/s\/files\/1\/0663\/4890\/8781\/files\/ITTI-BAG-177-HYM-Black1.jpg?v=1769753197"},{"product_id":"itti-bag-154-hym","title":"MICHELLE CIRCLE POUCH \/ HYOMA","description":"\u003cp data-start=\"104\" data-end=\"277\"\u003eThis special model is based on ITTI's popular classic \"Circle Pouch\" and has been elevated to a premium specification. The striking \"HYOMA\" face is boldly embroidered, giving it a bold presence. The rounded shape and thick leather strap are an exquisite match, making this an iconic item that can also be used as a charm.\u003c\/p\u003e\n\u003cp data-start=\"279\" data-end=\"398\"\u003e The strap, made of thick leather cord, can be used as a mini shoulder bag, or removed and attached to a bag or belt loop for added style. This compact yet fresh piece is perfect for those who prefer a minimalist look.\u003c\/p\u003e\n\u003cp\u003e \u0026lt;HYOMA\u0026gt;\u003cbr\u003e HYOMA is a character born from the brand \"20471120,\" which stood out in the Harajuku backstreet scene of the 1990s, skillfully blending anime pop with fashion and quickly rising to the top of Paris Fashion Week, becoming a charismatic favorite among young people. Although its representative, Nakagawa, is now active as an artist, the brand continues to have a huge following of passionate fans, both in Japan and overseas, of all ages and genders.\u003c\/p\u003e\n\u003cp\u003e For this collaboration, we have commissioned Nakagawa to draw an original HYOMA specifically for ITTI, and are developing exclusive items that have been newly designed based on the brand's archives and filtered through ITTI's lens.\u003c\/p\u003e","brand":"ITTI","offers":[{"title":"Black","offer_id":48885536162029,"sku":"ITTI-BAG-154-HYM-Black","price":39600.0,"currency_code":"JPY","in_stock":true},{"title":"Red","offer_id":48885536194797,"sku":"ITTI-BAG-154-HYM-Red","price":39600.0,"currency_code":"JPY","in_stock":true}],"thumbnail_url":"\/\/cdn.shopify.com\/s\/files\/1\/0663\/4890\/8781\/files\/ITTI-BAG-154-HYM-Black1.jpg?v=1769755515"},{"product_id":"itti-goods-101-hym","title":"Art by masasculp CIRCLE CHARM \/ HYOMA","description":"\u003cp data-start=\"113\" data-end=\"222\"\u003eThis unique circle charm combines a leather cord reminiscent of the braided \"paracord knots\" used in outdoor and military gear with the \"HYOMA\" charm created by sculptor artist MASASCULP.\u003c\/p\u003e\n\u003cp data-start=\"224\" data-end=\"333\"\u003e The striking HYOMA face is combined with a KNOT charm and metal parts with male and female marks, creating a design that stands out. This versatile item can be used as a key ring, or as an accent for bags, smartphones, and pouches.\u003c\/p\u003e\n\u003cp data-start=\"335\" data-end=\"435\"\u003e This exquisite piece combines ITTI's signature playfulness and craftsmanship, allowing you to customize your bags and accessories to suit your mood, or enjoy it as a gift. Why not add a touch of humor to your everyday life with this charm that combines art and fashion?\u003c\/p\u003e\n\u003cp\u003e \u0026lt;HYOMA\u0026gt;\u003cbr\u003e HYOMA is a character born from the brand \"20471120,\" which stood out in the Harajuku backstreet scene of the 1990s, skillfully blending anime pop with fashion and quickly rising to the top of Paris Fashion Week, becoming a charismatic favorite among young people. Although its representative, Nakagawa, is now active as an artist, the brand continues to have a huge following of enthusiastic fans both in Japan and overseas, regardless of age or gender.\u003c\/p\u003e\n\u003cp\u003e For this collaboration, we have commissioned Nakagawa to draw an original HYOMA specifically for ITTI, and are developing exclusive items that have been newly designed based on the brand's archives and filtered through ITTI's lens.\u003c\/p\u003e","brand":"ITTI","offers":[{"title":"Black","offer_id":48885536620781,"sku":"ITTI-GOODS-101-HYM-Black","price":18700.0,"currency_code":"JPY","in_stock":true},{"title":"Red","offer_id":48885536653549,"sku":"ITTI-GOODS-101-HYM-Red","price":18700.0,"currency_code":"JPY","in_stock":true}],"thumbnail_url":"\/\/cdn.shopify.com\/s\/files\/1\/0663\/4890\/8781\/files\/ITTI-GOODS-101-HYM-Red1.jpg?v=1769756791"},{"product_id":"itti-goods-102-hym","title":"Art by masaculp LUCKY CHARM \/ HYOMA","description":"\u003cp data-start=\"113\" data-end=\"208\"\u003eThis lucky charm exudes a unique presence, featuring the \"HYOMA\" charm created by sculptor MASASCULP as the main piece, along with knot charms, male and female motifs, and natural stones.\u003c\/p\u003e\n\u003cp data-start=\"210\" data-end=\"326\"\u003e The hand-assembled details are full of craftsmanship and playfulness, making it an impressive accent whether you attach it to your bag, keys, smartphone, etc. It is a multi-charm that combines art and everyday life, adding a touch of casual humor and color to your fashion.\u003c\/p\u003e\n\u003cp data-start=\"328\" data-end=\"370\"\u003e *Due to the limited number of natural stones used, the type and shape may vary from piece to piece.\u003c\/p\u003e\n\u003cp\u003e \u0026lt;HYOMA\u0026gt;\u003cbr\u003e HYOMA is a character born from the brand \"20471120,\" which stood out in the Harajuku backstreet scene of the 1990s, skillfully blending anime pop with fashion and quickly rising to the top of Paris Fashion Week, becoming a charismatic favorite among young people. Although its representative, Nakagawa, is now active as an artist, the brand continues to have a huge following of passionate fans, both in Japan and overseas, of all ages and genders.\u003c\/p\u003e\n\u003cp\u003e For this collaboration, we have commissioned Nakagawa to draw an original HYOMA specifically for ITTI, and are developing exclusive items that have been newly designed based on the brand's archives and filtered through ITTI's lens.\u003c\/p\u003e","brand":"ITTI","offers":[{"title":"Green","offer_id":48885536686317,"sku":"ITTI-GOODS-102-HYM-Green","price":19800.0,"currency_code":"JPY","in_stock":true}],"thumbnail_url":"\/\/cdn.shopify.com\/s\/files\/1\/0663\/4890\/8781\/files\/ITTI-GOODS-102-HYM-Green1.jpg?v=1769757891"},{"product_id":"itti-goods-103-hym","title":"MARY COCOON POCKET SHORT-SLEEVE CUTSEW \/ HYOMA","description":"\u003cp data-start=\"126\" data-end=\"268\"\u003eThis short-sleeved cut-and-sew is based on the essence of items released in the 1990s and reconstructed from ITTI's unique perspective.\u003cbr data-start=\"185\" data-end=\"188\"\u003e The classic motif of the HYOMA logo and a standing HYOMA is expressed in graphics created specifically for this collaboration, reinterpreting the mood of the time for the modern era.\u003c\/p\u003e\n\u003cp data-start=\"270\" data-end=\"417\"\u003e The sleeves feature a HYOMA face embroidery, a design that was used in the 90s, adding a playful and nostalgic feel.\u003cbr data-start=\"325\" data-end=\"328\"\u003e Featuring a bold cocoon silhouette and an original body with a three-dimensional structure but seemingly flat pockets, this piece combines ITTI's signature fashion sense with functionality.\u003c\/p\u003e\n\u003cp data-start=\"419\" data-end=\"516\"\u003e The unique pattern, which makes the front length approximately 12cm shorter than the back, makes the most of the cocoon shape and makes it suitable for both men and women.\u003cbr data-start=\"485\" data-end=\"488\"\u003e This is a striking cut-and-sew top that will complete your look on its own.\u003c\/p\u003e","brand":"ITTI","offers":[{"title":"Black","offer_id":48885537210605,"sku":"ITTI-GOODS-103-HYM-Black","price":18700.0,"currency_code":"JPY","in_stock":true},{"title":"White","offer_id":48885537243373,"sku":"ITTI-GOODS-103-HYM-White","price":18700.0,"currency_code":"JPY","in_stock":false},{"title":"Red","offer_id":48885537276141,"sku":"ITTI-GOODS-103-HYM-Red","price":18700.0,"currency_code":"JPY","in_stock":false}],"thumbnail_url":"\/\/cdn.shopify.com\/s\/files\/1\/0663\/4890\/8781\/files\/ITTI-GOODS-103-HYM-Black1.jpg?v=1769760490"}],"thumbnail_url":"\/\/cdn.shopify.com\/s\/files\/1\/0663\/4890\/8781\/collections\/AFCA5E59-E3C1-43B9-BD79-342357F5D68A_1_201_a.jpg?v=1777276101","url":"https:\/\/itti-tokyo.jp\/en\/collections\/hyoma.oembed","provider":"ITTI ONLINE SHOP","version":"1.0","type":"link"}